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Double-Door Brochures
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Version 1 Ok030dor1.doc |
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Version 2 Ok030dor2.doc |
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Important Note:
Please be sure to save the template to your hard drive; then open the file from within Word before making your own changes.
What are the two most compelling benefits of using your product or service? The Double-Door Brochure uses those benefits -- number-one on the left side of the cover and number two on the right -- to introduce the reader to the your organization, the name of which, is first thing they see when they swing open the doors.
The example shows how a real estate e-commerce Web site might introduce home owners to its services. The left door reads, "Chicago's online center for presenting your property to the top agents & best prospects." The right door reads, "THE online, step-by-step guide to selling your home or condo in 30-days or less. When you open the doors, the payoff is the company's URL "www.samplersite.com" and an illustration, flanked on two sides by copy that tells the story.
The back page includes space for the name of the organization and options for getting in touch including phone and fax numbers, and e-mail and street addresses.
The brochure is sized to be part of a simple three-piece direct mail package - a cover letter, the brochure, and a
You can print two complete Double-Door Brochures on a single, legal-sized 8 1/2 by 14 inch sheet of paper. Print file one (Ok030dor1) on one side then flip it and run it back through the printer to print file two (Ok030dor2).
Fold the doors shut using the vertical marks at the center of the paper as a guide, then trim the finished sheet using the horizontal marks. If you need a large quantity of brochures, print one high-resolution, master copy of each page and take it to a commercial printer to have it reproduced and machine folded.
Presenting dual-benefits on the cover is just one way of using the Double-Door layout. Another alternative is to move the illustration from the inside-out by dividing it in two and placing one piece on left door and the second on the right. Other variations include moving the illustrations to the inside wing pages, or creating an all-type version with no illustrations at all.
The fact is, not every marketing contact requires an expensive, glossy brochure. A well designed, intelligently written, black and white brochure printed on high-quality paper can be every bit as effective. As always and above all, customers and prospects are most interested in determining, at-a-glance, what your product or service will do for them.
All templates are compatible with the C5000 Series, C7000 Series and C9000 Series digital color printers from OKI® Printing Solutions.
Template design by: Chuck Green, Logic Arts (804-266-7996,
www.ideabook.com);
Headline font: Impact, Adobe Systems (800-68-ADOBE,
www.adobe.com);
Microsoft, PowerPoint, Microsoft Word and Windows are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.
