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Signage and Personalized Marketing
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Customers have more choice than ever when it comes to what banking services they want and where they get those services. As a result, retail banks are learning that savvy marketing and creative promotional skills can drive the success of their products and services. In this new age of fierce competition, sharp marketing collateral and signage are keys to success.
To help banks reach today's customer, OKI offers specialized printing solutions that enable bank branches to print on-demand professional marketing materials and bank signs.
With leading OKI technology, high-speed color printers and printing solutions for distributed environments, high-resolution graphic files and general documents developed by a bank's headquarters can be sent to and printed directly in the branches. For retail banks, this means the ability to offer products and services as soon as they become available through this efficient document management solution. Using OKI color technology to drive color printing in branches allows banks to:
- Produce up-to-date bank signage using OKI Signage Media Collection
- Print on-demand color products and services brochures
- Eliminate costs associated with ordering, inventory and distribution with pre-printed collateral
- Cross-sell products and services
- Improve the customer experience
View print samples of bank signs and literature.
Find out how banks can benefit from on-demand printing in branches.
View other pre-designed, general office templates.
Direct mailing of marketing communications is a time-honored way of engaging new customers and cross-selling to existing customers. But sometimes, low response rates make it difficult to justify the expense.
Research from Rochester Institute of Technology shows that using full color and personalizing the message can increase response rate up to 500 percent.
OKI has the technology and know-how to help you personalize your marketing communications and maximize your chances of sales. With OKI's high-quality, cost- effective color printers and MFPs (multi-function products) and personalized marketing communications solutions from OKI's partner, Atlas, you can produce one to one marketing materials that will help you effectively cross-sell products and services, improve customer experiences and increase customer loyalty and retention.
Click here to see print samples of one to one marketing communications.
For more information, Contact an OKI Financial Services Industry Consultant and see how OKI can help you improve your business by producing personalized marketing communications.
