With 70% of all in-store decisions being made at the point of purchase¹, it's time to make more of an impact with your in-store signage and reach your customers when they are ready to buy.
On-demand color printing enables you to gain a competitive edge—and the Real-Time In-Store Sign System enables you to create high-quality retail signs on demand with OKI’s award-winning digital color printersincluding our in-store color printers, like the C9650hn Color Signage Printer—just what you need to produce retail signs in a cost-effective, efficient manner. You'll experience immediate benefits with the ability to print just what you need, when you need it, utilizing OKI's templates to print table tents, shelf strips and single price tags; our signage media collection will allow you to print in vibrant colors. Total control over your sign printing means you can:

• Immediately respond to competitive promotions
• Localize your marketing message, while maintaining brand consistency
• Reduce production costs by up to 60% vs. short-run offset printing
• Capture your customers' attention and improve their in-store experience with High-Definition color signs

What’s more, OKI has developed the retail SignDirector™ solution, a retail sign management tool that allows you to easily design your signs at corporate, quickly distribute them to the right stores and provide “no-fuss” printing on-demand at the store level.  This solution saves both time and money, allowing you to change your point of purchase displays quickly and easily based on price changes or market demands.

For your label printing needs, our full line of fast, versatile, high-resolution label printers offers the perfect solution for your back-office environment and seamless integration with your existing applications. If wireless printing applies to your operation, our compact series of portable label printers empowers your workforce to create and print barcodes and price tags on the go.

¹OgilvyAction Study of Purchase Dynamics – December 2008