Cost, speed and control give you the competitive edge.

On-demand, in-store printing improves efficiency by lowering the cost of producing merchandising signs and point-of-purchase materials, thereby eliminating waste. Print only what is needed for each location.

Reacting quickly to customer input with electronically-distributed customized, standard signs makes you even more competitive in your market. Customers are happier because they get the information they need to make a purchase.

• Reduce production costs by up to 60% vs. short-run offset printing¹
• Eliminate printing waste by up to 100%¹
• Cut turnaround time by 50%¹
• Eliminate shipping costs and inventory space
• Customize for each location at no extra cost

Boost sales and make your retail space more customer friendly with color signage. Your customers will appreciate being guided to what they need, and having their questions answered by effective, clear signs. And in-store color printers, like our C9600 Signage Solution are what you need to produce signs in a cost-effective, efficient manner. Happy, informed customers, increased sales, and total flexibility when producing signage: it’s a win/win situation with OKI in-store color printers.

Learn more about the sales power of color »
(PDF, 2 Pages)

¹ Excerpts from POPAI Reports, 2003-2004.

Use color as a tool for persuasion.

You may be thinking black & white is less expensive, but the psychological-and even physical-impact of color is of critical importance to any retailer. Color is the first thing people notice when scanning their surroundings. It’s what determines the customer’s focal point. And color significantly influences the decision to buy.

• Enhances the acceptance of an item by up to 60%¹
• Increases purchase motivation by up to 80%²
• Increases willingness to read messaging by up to 80%¹
• Increases retention of messaging by up to 75%³

Many retailers have moved from centralized sign production to on-demand color printing at individual store locations to get the power of color at a better cost.

Effective use of color can help boost sales by creating a cohesive and recognizable brand image. A distinctive color scheme is integral to your printed communications and reinforces the power of your brand. Brand recognition, in turn, is key to creating customer loyalty in a competitive marketplace.

Learn more about the sales power of color »
(PDF, 2 Pages)

1	The Persuasive Properties of Color; Ronald E. Green; Marketing Communications, October 1984.
2	Loyola University School of Business, Chicago, IL, June 1999.
3	The Power of Color; Dr. Morton Walker; Avery Publishing Group; 1991.

A more effective retail climate.

The latest generation of OKI network printer management utilities, PrintSuperVision, allows busy IT professionals to:

• Determine at a glance how a printer or group of printers is functioning
• Free up revenue and storage by monitoring toner levels and predicting drum life
• Schedule reports and have them delivered automatically via e-mail,
• Send a print file with embedded instructions to one or more remote printers

Learn more about the PrintSuperVision utility »