• HOME
• |
• PRODUCTS
• |
• DRIVERS
• |
• SUPPORT
• |
• INDUSTRY SOLUTIONS
• |
• WHERE TO BUY
• |
• ABOUT US

Press Releases

Gaining Market Share, OKI Data Americas Introduces New Products, Programs and Solutions to Position Businesses for Sustainable Success

An expanded MFP portfolio, a new document management solution and a comprehensive managed print services program make OKI Data Americas a valuable printing partner

OKI Data Americas, which markets its products under the OKI® Printing Solutions brand, is gaining market share in the single-function and multifunction printer categories, as well as in its longstanding SIDM product line¹, and continues to be a valuable printing solutions partner to its customers. With an increased focus on the SMB (small to medium business) market, the company is helping businesses save money and prepare for sustainable success, most recently by expanding its MFP (multifunction product) portfolio for the SMB segment; launching Desktop Capture Solution to respond to growing trends in document management; and assuming a leadership position in the Managed Print Services (MPS) market with Total Managed Print™.

Highlights of the Press Release:

• According to IDC, OKI Data Americas has gained market share during the last quarter in the color and monochrome single-function, mono MFP and SIDM categories.
• OKI Printing Solutions' expanded SMB product portfolio includes the MC360 color MFP and the MB400 monochrome MFP Series, each delivering class-leading features².
• Total Managed Print is a comprehensive managed print solution that enables businesses to reduce printing costs up to 30%³, by helping them better understand their true printing needs and identify areas of potential savings, continuous improvement and long-term productivity.
• The new Desktop Capture Solution is compatible with OKI Printing Solutions' full line of color and monochrome MFPs, and helps businesses seamlessly convert paper to electronic documents, with the ability to scan directly into Microsoft® Office SharePoint® and other document management systems.

"We remain committed to developing products and solutions that fit the unique and relevant needs of our customers in the current marketplace," said Scott Becker, Executive Vice President, North America Sales and Marketing at OKI Data Americas. "These recent launches are driven by the "voice of our customers" to ultimately help reduce their technology budget spend and increase print efficiencies, in order to help their businesses remain profitable and sustainable."

The MC360 is the newest A4 color MFP from OKI Printing Solutions, ideal for very small workgroups and small offices/home offices. Offering a compact desktop footprint and superior HD Color output, the MC360 MFP is available at a lower price point than comparable competitive devices⁴. OKI Printing Solutions also recently launched the MB400 monochrome MFP Series, including the MB460, MB470 and MB480, offering small workgroups sophisticated functionality at a price attractive to small workgroup budgets. Given the feature set and capabilities, the MB400 MFP Series includes the most cost-effective devices in their class, with superior feature sets⁵ and lower TCO than most competitors.

"The SMB segment is a primary driver of market growth in all respective areas, and so expanding our SMB portfolio will be a top priority in the coming year," added Becker.

Businesses are consistently looking for ways to cut costs without sacrificing quality, which can easily be achieved by auditing their current printer fleet. In fact, 30% savings are possible with an MPS provider to manage the printer, copier and MFP fleet⁶ . Total Managed Print helps customers reach this savings potential, by delivering a comprehensive set of tools, products, programs and infrastructure to fully manage a customer's print environment. Total Managed Print begins with a thorough assessment of the current fleet, and employs a robust methodology to help identify potential savings opportunities, and ensure continuous improvement and long-term productivity.

Basic content services (BCS) is one of the top 10 technology trends impacting information infrastructure in 2009 and 2010⁷ and OKI Printing Solutions is responding to this trend with Desktop Capture Solution. The new solution allows users to scan paper documents directly into Microsoft® Office SharePoint® and other document management systems, to immediately increase workflow efficiency and employee productivity and reduce the costs of current business processes. Desktop Capture Solution's unparalleled integration capability is powered by a connector that provides simple and seamless integration with current document management systems, eliminating cumbersome imports and uploads necessary with most competitive solutions.

OKI Data Americas continues to grow its market share across multiple printer technology categories, driven by an ever-expanding portfolio of customized products, programs and solutions. At a time when businesses need support most, the company is positioned as a valuable partner with end-to-end printing solutions that reach across all business sizes and industry segments.

All OKI Printing Solutions' products and services are built on parent company OKI Data Corporation's history of leadership and innovation in color printing. It is based on
printing technologies advanced by OKI Data Corporation, such as digital LED technology and Single Pass Color™. This technology allows OKI Data Americas to manufacture products that require fewer moving parts for increased reliability.

OKI Printing Solutions products are backed by comprehensive support from authorized OKI Printing Solutions Solution Providers and Dealers. In addition, the company provides live, toll-free⁸ technical support 24 hours a day, 7 days a week, 365 days a year, with agents based in North America.

OKI Printing Solutions is dedicated to being environmentally conscious and supporting our customers' increasing focus on the environment. In support of those efforts, we offer customized printing solutions and multifunctional products that help our customers reduce their impact on the environment and increase operational efficiency.

About OKI Data Americas, Inc.
OKI Data Americas Inc., headquartered in Mount Laurel, N.J., and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized document management solutions under the OKI Printing Solutions brand, including digital color and monochrome printers, color and monochrome multifunction products, serial impact dot matrix printers and thermal label printers, as well as a full line of options, accessories and consumables. OKI Data Americas takes a consultative approach to supporting every customer's needs and delivering individualized print solutions that optimize business performance. The company's innovative technology is backed by Tokyo-based parent company Oki Electric Industry Co., Ltd., a world leader in information processing systems, telecommunications and electronics; and an approximately $5.7 billion multinational corporation according to its FY 2008 financial reporting. Keeping its customers' needs top of mind, OKI Data Americas is ISO 9001:2000 certified and offers a selection of ENERGY STAR® certified products. As an extension of the company's dedication to its customers, OKI Data Americas created the Color Me OKI philanthropic program to support the fight against breast and colorectal cancers and the people courageously battling those diseases.

# # #

OKI, Reg. OKI Electric Industry Co., Ltd. ENERGY STAR Reg. T.M. U.S. EPA, Single Pass Color T.M. and design Reg. T.M. OKI Data Corp., Microsoft and Office SharePoint are registered trademarks of Microsoft, Total Managed Print is a trademark of OKI Data Americas, Inc.

• Support
• |
• Privacy
• |
• Legal & MSDS
• |
• Feedback
• |
• Site Map
• |
• Contact Us