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American Cancer Society Finds Passionate Partner in OKI Data Americas Through Color Me OKI Philanthropic Program
MOUNT LAUREL, N.J., October 14, 2008
The employees of OKI Data Americas, a leading printer manufacturer, are proud to support the American Cancer Society’s Making Strides Against Breast Cancer 5K community walk on Sunday, October 19 at the Mack Cali Business Campus in Parsippany, New Jersey. On behalf of the Color Me OKI (www.colormeoki.com) program, the “Twin Sister” 1955 Pink Cadillac will be on display as a Tribute Artist performs, while commemorative photos are provided to all attendees in keepsake frames. The restored Cadillac symbolizes the process women must go through when rebuilding their mind, body and souls after battling breast cancer.
In 2007, nearly 500,000 walkers in 130 communities across the country joined the American Cancer Society in the fight against breast cancer. Making Strides Against Breast Cancer walks are a celebration of survivorship, an occasion to express hope and a shared goal to end a disease that threatens the lives of so many. Proceeds from these walks help to ensure that all women have access to mammograms and follow-up care while providing free programs and services that improve the quality of life for people facing breast cancer. The event raises funds for groundbreaking breast cancer research, providing up-to-date cancer prevention and early detection information. For more information about Making Strides Against Breast Cancer call 1.800.ACS.2345 or log on to www.cancer.org/stridesonline.
By sponsoring a team of 30 student walkers from Farleigh Dickinson University, the Color Me OKI program is also able to help celebrate breast cancer awareness initiatives on local college campuses so that cancer prevention is at the forefront of young people’s minds.
“The Making Strides events generate a tremendous amount of awareness for early detection and prevention of breast cancer while celebrating the courage of women who are currently battling the disease,” said Stewart Krentzman, President and CEO of OKI Data Americas. “The employees and I feel that our partnership through the Color Me OKI philanthropic program is the perfect way to celebrate the passion and dedication of the women who fight this disease daily.”
The Color Me OKI (www.colormeoki.com) philanthropic program uniquely pairs vintage cars with live entertainment to help support and celebrate the strong women, family and friends who are fighting breast cancer. The personal program stays true to the company’s passion for customer intimacy, which it does by engaging with customers on a one-on-one basis to understand their needs. OKI Data Americas (www.okidata.com), one of the leading printer manufacturers in the U.S., goes beyond traditional service to develop long term partnerships with each customer and make them feel like customers again.
The program supports the corporate philanthropic mission of Oki Electric Industry Company, Ltd., the Tokyo, Japan-based parent company of OKI Data Corporation, which is to undertake social contribution activities that help realize the genuine enrichment of society and contribute to the quality of life for people around the world.
For more information on the 2008 Color Me OKI program and OKI Data Americas' partnership in passion on the drive to survive breast and colorectal cancers, please visit: www.colormeoki.com
About the Color Me OKI Philanthropic Program
The Color Me OKI philanthropic program was launched in April of 2007 after the employees of OKI Data Americas voted to adopt breast cancer as the company’s leading philanthropic cause. The backbone of the program is the “Twin Sister,” a 1955 Pink Cadillac Fleetwood that was personally restored by the company’s CEO, Stewart Krentzman and his wife Bonnie. OKI Data Americas decided to pair the vintage vehicle with a Tribute Artist and took the program on the road supporting 21 breast cancer events, while taking photos of attendees and printing them on its digital color printers. This year, the “Twin Sister” is joined by the 1950's Automotive Classic, the 1959 Pink Cadillac Series 62 Convertible, which has also been restored to support the fight against breast cancer. In 2008 the Color Me OKI philanthropic program is also supporting colorectal cancer prevention. The program is taking the one-of-a-kind 1992 “Spirit of America” neoclassic Corsair to colorectal cancer events in order to raise awareness of such a highly preventable disease. The Color Me OKI philanthropic program, using all three cars, which are owned and maintained by Stewart and Bonnie Krentzman, will continue to spread the message of hope and inspiration to those fighting both breast and colorectal cancers in 2008.
About Oki Data Americas, Inc.:
Oki Data Americas, Inc., headquartered in Mount Laurel, N.J., and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized document management solutions under the OKI Printing Solutions brand, including digital color and monochrome printers, color and monochrome multifunction products and serial impact dot matrix printers, as well as a full line of options, accessories and consumables. Oki Data Americas takes a consultative approach to supporting every customer’s needs and delivering individualized print solutions that optimize business performance. The company’s innovative technology is backed by its parent company Oki Electric Industry Co., Ltd., a world leader in information processing systems, telecommunications and electronics and a $6.1 billion multinational corporation with headquarters in Tokyo. Keeping its customers needs top of mind, Oki Data Americas is ISO 9001:2000 certified and most products have earned the ENERGY STAR® certification.
