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1950’s Automotive Classic, 1959 Pink Cadillac Series 62 Convertible will Help Raise Money for the American Cancer Society in the Fight against Breast Cancer
MOUNT LAUREL, N.J., October 10, 2008
The employees of OKI Data Americas, a leading printer manufacturer, are proud to support the American Cancer Society’s Making Strides Against Breast Cancer 5K community walk happening Sunday, October 19th in Point Pleasant Beach. Last October, the Color Me OKI program, OKI Data Americas’ main philanthropic initiative, supported the walk with the “Twin Sister” 1955 Pink Cadillac, an exact replica of the Pink Cadillac Elvis gave his mother. This year, the Color Me OKI program continues its support by providing the 1950’s Automotive Classic, 1959 Pink Cadillac Convertible. Attendees can receive commemorative photos with the vintage vehicle as The Angeltones perform songs from the Motown era in exchange for donations benefiting the American Cancer Society. Both restored Cadillac’s symbolize the process women must go through when rebuilding their mind, body and souls after battling breast cancer.
Making Strides Against Breast Cancer is a great way to fight back against breast cancer and provide hope to all people facing the disease. Making Strides is not a race; it is a celebration of survivorship, an occasion to express hope, and a shared goal to end a disease that threatens the lives of so many people we love. Last year over 12,000 participated in the Point Pleasant walk raising over $1.17 million. This year, the 1950's Automotive Classic, 1959 Pink Cadillac Series 62 Convertible will lead the 5K walk and help the event beat last years fundraising goal with donations for commemorative photos taken with the vintage vehicle.
The Color Me OKI (www.colormeoki.com) philanthropic program uniquely pairs vintage cars with live entertainment to help support and celebrate the strong women, family and friends who are fighting breast cancer. The personal program stays true to the company’s passion for customer intimacy, which it does by engaging with customers on a one-on-one basis to understand their needs. OKI Data Americas (www.okidata.com), one of the leading printer manufacturers in the U.S., goes beyond traditional service to develop long term partnerships with each customer and make them feel like customers again.
“The employees and I share the same passion and dedication that the American Cancer Society has for the fight against breast cancer so we were more than happy to support this event and join in their fight,” said Stewart Krentzman, President and CEO of OKI Data Americas. “The Making Strides events generate a tremendous amount of awareness and fundraising for breast cancer and it is our hope that the 1950’s Automotive Classic will add to the success of the Point Pleasant event and provide lasting memories for all who attend.”
The program supports the corporate philanthropic mission of Oki Electric Industry Company, Ltd., the Tokyo, Japan-based parent company of OKI Data Corporation, which is to undertake social contribution activities that help realize the genuine enrichment of society and contribute to the quality of life for people around the world.
For more information on the 2008 Color Me OKI program and OKI Data Americas' partnership in passion on the drive to survive breast and colorectal cancers, please visit: www.colormeoki.com.
About the Color Me OKI Philanthropic Program
The Color Me OKI philanthropic program was launched in April of 2007 after the employees of OKI Data Americas voted to adopt breast cancer as the company’s leading philanthropic cause. The backbone of the program is the “Twin Sister,” a 1955 Pink Cadillac Fleetwood that was personally restored by the company’s CEO, Stewart Krentzman and his wife Bonnie. OKI Data Americas decided to pair the vintage vehicle with a Tribute Artist and took the program on the road supporting 21 breast cancer events, while taking photos of attendees and printing them on its digital color printers.
This year, the “Twin Sister” is joined by the 1950's Automotive Classic, the 1959 Pink Cadillac Series 62 Convertible, which has also been restored to support the fight against breast cancer. In 2008 the Color Me OKI philanthropic program is also supporting colorectal cancer prevention. The program is taking the one-of-a-kind 1992 “Spirit of America” neoclassic Corsair to colorectal cancer events in order to raise awareness of such a highly preventable disease. The Color Me OKI philanthropic program, using all three cars, which are owned and maintained by Stewart and Bonnie Krentzman, will continue to spread the message of hope and inspiration to those fighting both breast and colorectal cancers in 2008.
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OKI, Reg. OKI Electric Industry Co., Ltd. ENERGY STAR Reg. T.M. U.S. EPA.
About Oki Data Americas, Inc.:
Oki Data Americas, Inc., headquartered in Mount Laurel, N.J., and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized document management solutions under the OKI Printing Solutions brand, including digital color and monochrome printers, color and monochrome multifunction products and serial impact dot matrix printers, as well as a full line of options, accessories and consumables. Oki Data Americas takes a consultative approach to supporting every customer’s needs and delivering individualized print solutions that optimize business performance. The company’s innovative technology is backed by its parent company Oki Electric Industry Co., Ltd., a world leader in information processing systems, telecommunications and electronics and a $6.1 billion multinational corporation with headquarters in Tokyo. Keeping its customers needs top of mind, Oki Data Americas is ISO 9001:2000 certified and most products have earned the ENERGY STAR® certification.
