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The EIF REVLON Run/Walk for Women Event Finds a Passionate Partner in OKI Data Americas to Support the Fight Against Breast Cancer with a Classic Cadillac
MOUNT LAUREL, N.J., May 2, 2008
The employees of OKI Data Americas, in partnership with Stewart and Bonnie Krentzman, announced today that they will support the EIF Revlon Run/Walk for Women event in New York City, Saturday May 3rd. On behalf of the Color Me OKI philanthropic program, they will provide “The 1950’s Icon,” 1959 Pink Cadillac Series 62 convertible as the official pace car for the walk/run. The Cadillac represents the rebuilding process women must go through when restoring their mind, body and souls after battling breast cancer. A Tribute Artist will ride in the vintage vehicle entertaining the participants as they walk towards a breast cancer cure.
More than 40,000 men, women and children walked in unity at the 2007 EIF REVLON Run/Walk for Women to support this important cause. This year registration opens at 7:30 a.m in Times Square with the run/walk beginning at 9:30 a.m, concluding with a health expo in Central Park. Public participation and contributions lead to cutting-edge medical breakthroughs and diagnostic treatment services for suffering women. These breakthroughs not help only those women with cancer, but also the friends, families and loved ones whose lives have been affected by the many forms of this disease. The support of the masses brings hope to the suffering and celebrates the lives of so many brave women who lost their battles.
The Color Me OKI philanthropic program was launched in April of 2007 after the employees voted to adopt breast cancer as the company’s leading philanthropic cause. The backbone of the program was the “Twin Sister,” a 53 year-old Pink Cadillac Fleetwood which is an exact replica of the 1955 Pink Cadillac that Elvis gave to his mother. The company decided to pair the vehicle with a Tribute Artist and took the tour on the road supporting 21 cancer events, while taking photos of attendees and printing them on its digital color printers provided by OKI Printing Solutions. This year, the “Twin Sister” is joined by “The 1950’s Icon,” 1959 Pink Cadillac Series 62 convertible, which has been restored to solely support the breast cancer cause and is proudly making its debut at the EIF REVLON Run/Walk for Women event.
“The employees and I are thrilled to have “The 1950’s Icon,” 1959 Pink Cadillac Series 62 convertible make its debut at the EIF REVLON Run/Walk for Women, leading the race and supporting all of the participants and volunteers who are donating their time to a disease that touches so many.” said OKI Data Americas’ President and CEO Stewart Krentzman. “It is our wish that the convertible will not only lead the race, but also inspire hope within every attendee, honoring them as every step they take brings us closer to a cure.”
In addition to supporting the fight against breast cancer, the 2008 Color Me OKI philanthropic program has broadened to help raise awareness of the importance of colorectal cancer prevention. The program will be providing the one-of-a-kind 1992 “Spirit of America” neoclassic Corsair to colorectal cancer events in order raise awareness for such a highly preventable disease.
The Color Me OKI program has a unique approach to supporting both breast and colorectal cancers, staying true the company’s dedication to customer intimacy. OKI Data Americas, one of the leading printer manufacturers in the U.S., takes a distinctive and passionate approach to business, engaging with customers on a one-on-one basis to understand their needs. It goes beyond traditional service to develop long terms partnerships with each customer and make them feel like customers again. The Color Me OKI programs’ personal and passionate approach is an extension of the company’s commitment to personalized service. The program aims to support those battling both breast and colorectal cancers, celebrate the lives of those who were taken and raise awareness of two diseases that have become all too familiar within family, friends and the community.
The program supports the corporate philanthropic mission of Oki Electric Industry Company, Ltd., the Tokyo, Japan-based parent company of OKI Data Corporation, which is to undertake social contribution activities that help realize the genuine enrichment of society, and contribute to the quality of life for people around the world.
About Oki Data Americas, Inc.:
Oki Data Americas, Inc., headquartered in Mount Laurel, N.J., and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized document management solutions under the OKI Printing Solutions brand, including digital color and monochrome printers, color and monochrome multifunction products and serial impact dot matrix printers, as well as a full line of options, accessories and consumables. Oki Data Americas takes a consultative approach to supporting every customer’s needs and delivering individualized print solutions that optimize business performance. The company’s innovative technology is backed by its parent company Oki Electric Industry Co., Ltd., a world leader in information processing systems, telecommunications and electronics and a $6.1 billion multinational corporation with headquarters in Tokyo. Keeping its customers needs top of mind, Oki Data Americas is ISO 9001:2000 certified and most products have earned the ENERGY STAR® certification.
