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A Winning Proposal
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Winning Proposal OKPROPMW.doc |
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Important Note:
Please be sure to save the template to your hard drive; then open the file from within Word before making your own changes.
Once you've made contact and determined a prospect's needs, one way to lay out the details of your offer is to present a proposal. Everyone, it seems, has their own idea about what to include. For some, a proposal is a friendly, conversational presentation of the company's products and services. For others it is a formal, strictly-followed formula of statistics and figures. But no matter which approach you prefer, all proposals share the same goals - to capture attention, to offer a benefit, and to generate action.
This proposal shows how Sampler Air Charter Corporation might sell their executive air charter services to the Example Company. The cover features the name of the prospect, the Example Company, in the most prominent position. It includes four photographs - one to represent each section of the proposal. The same images are then repeated on the first page of each section inside. You can scan your own photographs, use stock photos such as those used here, or substitute illustrations from a clip art library. Page one is the Contents page — an especially useful feature if your proposal runs more than a few pages. There is also a place here for the necessary legalese such as a copyright notice. At the top of this and all subsequent pages is a header that repeats the name of the company for which the proposal was prepared. The clip art image at the bottom of the page builds on the theme — in this case a compass rose symbolizes travel.
At the top of page two is a scaled down version of an image from the cover. This "Welcome" page serves to introduce
you and to provide some all-important contact information - your company name, street address, phone and fax numbers,
web address, and the name and e-mail address of the primary contact. If there's a story behind the images you use,
there's space for a caption at the bottom to explain it.
Each of the pages that follow are dedicated to a separate topic. Yours will vary, but most types of proposals can be made to fit the format. On page five you'll see how to insert pictures of your team players. Pages six and seven show how subheads, bulleted and numbered paragraphs, and facts and figures are handled. The back cover is a repeat of the front cover with the substitution of your organization's name, address, and contact details.
All templates are compatible with the C5000 Series, C7000 Series and C9000 Series digital color printers from OKI® Printing Solutions.
Template design by: Chuck Green, Logic Arts (804-266-7996,
www.ideabook.com);
Headline font: Bickham Script, Adobe Systems (800-68-ADOBE,
www.adobe.com);
Photographs: from Corporate Motion, Volume 1, Rubberball Productions (1-888-224-DISC,
www.rubberball.com);
Compass rose illustration: ClickArt 200,000, Broderbund Software (800-423-9999,
www.broderbund.com).
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