Signage and Personalized Marketing

Retail Bank Signage

Customers have more choice than ever when it comes to what banking services they want and where they get those services. As a result, retail banks are learning that savvy marketing and creative promotional skills can drive the success of their products and services. In this new age of fierce competition, sharp marketing collateral and signage are keys to success.

To help banks reach today's customer, OKI Data offers specialized solutions that enable bank branches to print on-demand, professional marketing materials.

With leading OKI technology, high-speed color printers and distributed printing solution, high-resolution graphic files developed by a bank's headquarters can be sent to and printed directly in the branches. For retail banks, this means the ability to offer products and services as soon as they become available. Using OKI color technology to drive color printing in branches allows banks to:

Produce up-to-date signage using OKI Signage Media Collection
Print on demand color products and services brochures
Eliminate costs associated with ordering, inventory and distribution with pre-printed collateral
Cross-sell products and services
Improve customer experience

Click here to see print samples of Banking signage and collateral.

Click here to get more information on how banks can benefit from on-demand printing in branches.

1:1 Personalized Marketing Communications

Direct mailing of marketing communications is a time-honored way of engaging new customers and cross-selling to existing customers. But sometimes, low response rates make it difficult to justify the expense.

Research from Rochester Institute of Technology shows that by using full color and personalizing the message can increase response rate up to 500 percent.

OKI has the technology and know-how to help you to personalize your marketing communications and maximize your chances of sales. With OKI's high-quality, cost- effective color printers and personalized marketing communications solution from OKI's partner, Atlas, your can produce 1:1 customer messages that would help you to effectively cross-sell products and services, improve customer experience and increase customer loyalty and retention.

Click here to see print samples of personalized marketing communications.

For more information, click here to contact an OKI Financial Services Industry Consultant and see how OKI can help you to improve your business by producing 1:1 personalize marketing communications.