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MISSISSAUGA, Ontario, April 15, 2010
Centralizes OKI Data Americas’ North American Public Relations Under One Roof
OKI Data Americas, which markets its products under the OKI Printing Solutions brand, has announced Domus, Inc. as the company’s new public relations agency of record as of April 1, 2010. Domus, Inc. has been the advertising/marketing communications agency of record for the U.S. operations of OKI Data Americas since 2000 and the U.S. public relations agency of record since 2004.
As business printing solutions specialists, OKI Data Americas provides world-class printing technology and real-world solutions designed to help manage workflow and optimize business performance. The company has garnered continuous industry media and analyst recognition for its award-winning line of products and solutions, signifying OKI Data Americas as a leader in the technology market.
“Domus, Inc. is a dynamic agency that has a proven track record of securing high-profile product coverage and industry features to help successfully increase brand exposure and inevitably drive sales,” said Mario Pallotta, National Sales Director, OKI Data Americas. “The agency has demonstrated a strong work ethic and loyalty to the U.S offices, so we look forward to building a long-standing relationship to help us grow our presence in the Canadian market.”
Domus, Inc. will now manage all public relations services for OKI Data Americas, including media and analyst relations efforts, ongoing public relations strategy and support for launches, and the creation of specialized programs. The centralized public relations team will work to drive awareness of the OKI Printing Solutions brand and deliver one-unified message for both Canada and United States offices.
“We are energized by the opportunity to help OKI Data Americas grow their presence in the technology market, utilizing our unique business model that was designed around a lean, nimble structure that responds seamlessly to clients' changing needs,” said Elizabeth Tuppeny, CEO/Founder of Domus, Inc. “We’ve had the pleasure of growing and nurturing our relationship with the U.S. operations for the past decade and we look forward to the same exciting and dynamic experience with the Canadian branch.”
About Domus, Inc.: Domus Inc. was founded in 1993 on a simple core premise -- breaking through the barriers that stand between where the client's business is and where it needs to be. Based in Philadelphia, PA, Domus delivers a synergistic mix of advertising, PR and interactive services. Structured, staffed and priced to deliver the best resources, results and ROI, Domus offers true message consistency across traditional and emerging media environments. Well into its second decade of consistent annual growth, Domus’ client roster includes well-known brands such as Idearc Media’s Dallas-based Verizon Yellow Pages Mid-Atlantic division, Los Angeles-based Dacor luxury appliances, Las Vegas-based Harrah’s Entertainment, Inc., Lutron Electronics Co. and OKI Data Americas. Domus is certified as a Pennsylvania Women’s Business Enterprise (WBE) and is serving in that capacity on the Pennsylvania State Lottery account, reporting to MARC USA, the Pennsylvania Lottery’s Agency of Record. Domus also serves as the pro bono agency for the Pennsylvania Commission for Women. For more information about Domus, Inc., please call 215-772-2800 or visit http://www.domusinc.com/.
### OKI, Reg. OKI Electric Industry Co., Ltd. ENERGY STAR Reg. T.M. U.S. EPA, Single Pass Color T.M. and design Reg. T.M. OKI Data Corp., proColor, T.M, OKI Data Americas
About Oki Data Americas:
Oki Data Americas, Inc. Canadian headquarters was established in Mississauga, Ontario in 1986. Oki Data Americas, Inc., headquartered in Mount Laurel, N.J., and a subsidiary of Oki Data Corporation of Japan, markets under the OKI Printing Solutions brand PC peripheral equipment including digital colour and monochrome printers, serial impact dot matrix printers, multifunction products and facsimiles. Known for durable and reliable products, Oki Data Americas is ISO 9001:2000 certified and also offers a full line of options, accessories and consumables. Its entire line of products complies with the EPA's Energy Star® Program. Oki Electric Industry Co., Ltd., parent company to Oki Data Corporation, is a $6.4 billion multinational corporation with headquarters in Tokyo and is a world leader in information processing systems, telecommunications and electronics.